North Edge: Newsletters & Blog Posts

The Client

North Edge, formerly known as the Arcata Economic Development Corporation (AEDC), provides business financing and community development across six Northern California counties. They invest in businesses, communities, and people to create a resilient and equitable economy for our region.

North Edge wanted a way to better engage their audience, share client success stories, and drive traffic to their website through a cohesive content strategy that connected their newsletters and blog posts. 

How Illuminated Marketing Helped

• Monthly Newsletter Campaign 

• Redirected Audiences to Blog

• Client Highlights & Success Stories 

• Search Engine Optimization

The Results

By integrating newsletters and blogs into their marketing strategy, North Edge has seen steady growth in website traffic and audience engagement. The newsletters, featuring client quotes economic development updates, and staff/board member features, have become a key tool in redirecting their email audience to their revamped website, boosting Search Engine Optimization (SEO), and sharing their message to potential clients and community members.

Key Performance Highlights:

• Increased website visitors by 133% over the last 90 days (Sept/Oct/Nov 2021).

• Newsletter and blog traffic contributed significantly to 50% of total website views.

• Top blog categories include "Client Highlights" and "Economic Development," reflecting audience interest in North Edge’s community impact.

The integration of newsletter content with North Edge’s blog posts shows the power of storytelling and the role it plays in building a strong brand presence.

Check it Out

• Visit North Edge’s recently revamped Website here

• Read their Client Highlights and Blog Posts here

• Subscribe to their Newsletter (scroll to the bottom of the page and enter your email)

Interested in learning more about what Illuminated Marketing can do for your organization?

If you're intrigued by the ways we were able to help North Edge, let's set up a call to see how we can improve the online presence for your Economic Development organization! Schedule your free consultation today to start the conversation!