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Hyperion Humboldt Realty: Brand Launch


The Client

Hyperion Humboldt Realty is a new real estate agency founded by Annalise von Borstel, a respected broker and Realtor deeply rooted in the Humboldt County community. With a mission to foster economic growth and help clients achieve their real estate and financial goals, Annalise sought to transition her personal brand into a new brokerage. Hyperion Humboldt Realty needed a cohesive brand identity and strategic marketing plan to make a strong debut in the competitive real estate market.


How Illuminated Marketing Helped

  • Online Presence Audit

  • Rebrand Strategy

  • Brand Style Guide

  • Key Marketing Assets 

  • Website Revamp

  • Social Media Optimization

  • Press Release Distribution


The Results

With Illuminated Marketing's support, Hyperion Humboldt Realty launched a professional and cohesive brand that reflected Annalise’s values and reputation of being a trustworthy and professional agent. The multi-channel launch helped establish Hyperion Humboldt Realty as a credible real estate agency and brokerage, generating buzz and connecting with new (and past) clients. Hyperion Humboldt Realty celebrated its grand opening with a ribbon-cutting event hosted by the Eureka Chamber of Commerce. The event was well attended, highlighting the strong community support for Annalise and this new chapter.



Check it Out


Interested in learning more about what Illuminated Marketing can do for your small business?

If you're intrigued by the ways we were able to help Hyperion Humboldt Realty, let's set up a call to see how we can improve the online presence of your small business! Schedule your free consultation today to start the conversation!


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