The Client
The Greater Trinidad Chamber of Commerce's (GTCC) mission is to enhance the economic and social well-being of the people of the Greater Trinidad area by promoting the businesses of the area, its geographical character, its culture, its environment and its heritage, and by encouraging cooperation and partnerships between business and the community. Like many organizations, the chamber scaled back during the pandemic but is now ramping up efforts to better support its members and community. To help with this, the chamber partnered with Illuminated Marketing to manage its social media channels, boost visibility for member businesses, and inspire residents and visitors to explore Trinidad.
How Illuminated Marketing Helped
Monthly Social Media Management
Copywriting
Advertising
Event Promotion
Content Curation
Channel Growth
Monthly Analytics Tracking
The Results
Illuminated Marketing has helped boost the chamber’s online presence and connect more people with local businesses and tourism opportunities. Through consistent social media campaigns and seasonal messaging, the chamber is reaching more residents and visitors than ever before.
Instagram followers increased by 180+ from February to October.
Facebook followers grew by 100+ during the same period.
Instagram reach spiked to over 4,600 views in October, a significant boost from earlier in the year.
Website traffic to ExploreTrinidadCA.com consistently surpassed 1,300 visitors/month from May to September, driving more visibility for the chamber's initiatives and events.
This targeted approach is helping the chamber build momentum, supporting local businesses, and encouraging tourism to the Trinidad area.
Check it Out
Visit the Greater Trinidad Chamber’s Instagram page
Explore their Facebook page
Interested in learning more about what Illuminated Marketing can do for your community organization?
If you're intrigued by the ways we were able to help the Greater Trinidad Chamber of Commerce, let's set up a call to see how we can improve the online presence of your community organization! Schedule your free consultation today to start the conversation!
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