Economic Development Marketing

Human-centered marketing to help your community thrive

What’s the cost of not investing in your marketing?

As an economic developer, you are a catalyst for helping your community flourish. It is essential to ensure the programs and initiatives you implement are communicated in ways that resonate with the people you’re trying to reach. While the world of digital marketing offers myriad ways to connect with your constituents and engage with the public, the nuances of social media campaigns, accessible websites, and compliant email marketing exceed your team's skills and capacity. Without an effective marketing strategy, your important work goes unnoticed, and economic development strategies fall flat when you can’t get the word out.

At Illuminated Marketing,
we know how much your message matters.

Our digital marketing agency specializes in offering wraparound marketing support for cities, counties, and economic development corporations. We prioritize creating human-centered marketing assets, whether it’s a strategic plan that is engaging to look at and read, or revamping a website so the navigation is intuitive, accessible, and helpful to citizens.

When Economic Development has Human-Centered Marketing…

Your team is aligned with clear communication guidelines.

You have a clear plan for how to launch a campaign or new economic development program.

You can trust that your website, social media, and other communication tools are compliant, accessible, and working well.

Engaging with the public on nuanced or complex topics gets streamlined.

Marketing Efforts are tied to measurable results.

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Marketing Support For Your Economic Development Organization

We work with cities, counties, small business support organizations, and economic development corporations to assist with the organization's communication needs. Some of our services include:

Brand Development

We can help you develop a recognizable look and feel, whether that’s for your overall organization or a specific program with a logo, style guide, and key messaging.

Strategic Plan Design

We can take that long, somewhat dry but very important document and turn it into a condensed, easy-to-understand, beautifully-designed PDF to share with your community.

Website Revamping

That much-needed refresh and reorganization of your website to transform it into an easy-to-navigate, informative, and ADA-compliant information hub for your constituents

Social Media Refresh

Transform your scattered ghost town of a social media channel into an engaging, dynamic, and on-brand platform to engage with your audience.

Economic Development Storytelling

We can help you capture the successes of your programs and highlight the human side of economic development with interviews, articles, client success highlights, and Public Relations assistance.