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Marketing for Small Businesses

Intentional and effective digital marketing support to help you thrive

Stop putting your marketing on the back burner

You know what you need to do to market your business, but it remains undone. Your website sorely needs attention, you keep meaning to get to that monthly newsletter, and you haven’t even been able to think about social media. But with all the hats you wear as a leader, your marketing remains at the bottom of your to-do list. It can feel intimidating to outsource your marketing because you want to make sure your brand message is consistent with how you operate your business.

Notepads, folders, and a pen

At Illuminated Marketing, we get it–and we’re here to help.

As a boutique marketing agency, we love partnering with businesses like yours to help you create and implement marketing content that is both intentional and effective. We use a variety of marketing tools and community resources to connect people and help visions come to life. Whether you’re an entrepreneur looking to grow, or a small business wanting to revamp your outdated or haphazard marketing efforts, we’re here to help your marketing stand out, so you can focus on what you do best.

Imagine no more...

Cringing whenever you look at your outdated website.

Feeling tongue-tied when someone asks you about your business.

Wasting time, money, and energy on marketing that doesn’t work.

Laying awake at night, stressing about how to reach the right clients to help your business grow.

Marketing Support For Your Service-Based Business

Brand Development

  • Logo and style guides to make a memorable impression

  • Key Messaging so you always know exactly what to say

  • Branding experiences to help you clarify your core values, purpose, and vision

Marketing Strategy

  • Brand audits to identify strengths and gaps

  • Keyword and SEO recommendations to boost brand awareness

  • Key Client Profiles to optimize your marketing efforts

  • A clear roadmap with digital and in-person marketing best practices

Website Development

  • Sitemap and layout for an intuitive and user-friendly website

  • Website copy that is clear, concise, and captures your ideal clients

  • Web design that aligns with your brand and functions well across all platforms and screens

  • Support to make sure your website is ADA-compliant and search-engine optimized

Social Media Strategy

  • Get a clear plan for how, when, and where to post on social media

  • Robust media libraries with branded photos, video, and designs you can use for months

  • Best practice paid advertising strategies that help you reach the right audience

Lead Magnets

  • Copywriting and design for resources, PDFs, workshops, and other content that converts leads into clients

  • Strategic connections across digital platforms to streamline a lead from first click to final payment

Email Marketing

  • Well-written content that keeps your audience engaged

  • Optimized email designs that your audience can’t wait to open

  • Automated email campaigns that turn leads into paying clients

Small Business Marketing In Action

Take a look at some of our recent projects and small business clients we've helped!

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